I’m delighted to host Rochester, Minnesota resident Harriet Hodgson today. She has been a freelance writer for 38 years, is the author of thousands of articles, and 36 books. She has a BS from Wheelock College in Boston, an MA from the University of Minnesota, and additional graduate training.
Hodgson is a member of the Association of Health Care Journalists and the
Alliance of Independent Authors (ALLi). She is a contributing writer for the Open
to Hope Foundation, The Grief Toolbox, and The Caregiver Space websites. Visit
www.thecaregiverspace.org/authors/hhodgson to read her articles.
Hodgson has appeared on more than 185 talk radio shows, including CBS Radio, dozens of television stations, including CNN, and dozens of blog talk radio
programs. A popular guest, she has given presentations at public health,
Alzheimer’s, bereavement, and caregiving conferences. Her recent work is based on Hodgson’s 21 years as a family caregiver. She was her mother’s family caregiver for nine years, her twin grandchildren’s guardian and caregiver for seven years, and is in her fifth year as her disabled husband’s caregiver. Visit www.harriethodgson.com for more information about this busy wife, grandmother, caregiver, and author.
Harriet offers some invaluable Marketing Tips for Indie and Print-on-Demand Authors:
- Create a website and keep it current.
- Arrange for your book to be sold in conference stores.
- Always carry a book with you.
- Send or deliver press release to radio/television stations.
- Create a blog or become a guest blogger.
- Appear on blog talk radio.
- Ask friends to post reviews on Amazon.
- Tap the power of social media.
- Get a graphic designer to create a bookmark that advertises your book.
- Use article marketing to get the word out about your book.
- Write free articles for national and regional magazines.
- Notify your alumni office about your book.
- Pay a professional reviewer or review service for a write-up.
- Plan and give workshops related to your book.
- Give free talks that expand your book.
- Autograph books and put “Autographed Copy” stickers to the covers.